Last week I had a doctor’s appointment in a section of town that I haven’t been to before. I used my GPS to get me to the street address, but I was a little bit taken aback because the street address was for the entire high rise building. I don’t know who designed the building, but whoever it was must have been a masochist because finding my way around the place was a complete nightmare. There were elevators scattered around the place that only went up a floor or two and stairways that were only half of a level of stairs and then dumped me out to a dead end hallway.

Every now and then I would find a couple of bronze address plaques that identified the rooms behind them. Sadly none of them were the office that I was looking for. Looking around for a building directory and floor plan, I couldn’t even find one of those! Maybe I just entered the building at the wrong entrance, I don’t know. But as I was wandering around, looking at the different custom address plaques I was getting frustrated because I am sure that I was going around in circles for a while.

Finally I used my cell phone to call the doctor’s office and told them that I was hopelessly lost inside their complex, and they gave me directions on how to get to their office. I never realized before then exactly how important personalized address plaques could be for a business complex and their customers!